The tie has officially left the men’s department.
Upon researching ties as gifts, I was met with a sloppy and unsatisfying industry. Department stores left items laid out on desks and strewn about the store, to be touched and handled by passerbys without a care in the world. Online stores were seemingly just as bad- nickle and diming patrons for even a simple gift box: awkward, vertical ‘gift’ boxes that were as unpleasant to see as they were to hold. Salespeople promoted ‘cute’ and ‘flashy’ ties to anyone willing to listen. Sure, there were plenty of patterns available, easily accessed at just about any store I came across- and just as easily forgotten as soon as you looked the other way. Those ties were plentiful, cheap, and emotionless.
70% percent of Altair’s tie customers are women. Why, you may ask? The fruits of our labor speak for us: we make winning ties that really enhance the style of the wearer. A variety of unique yet tasteful colors, gift boxes that really speak to you, and above all the highest-quality kimono silk are what make Altair ties a cut above the rest. Ties so handsome, he may even want to sport a suit in the middle of summer.